Greystar launches new brand of senior housing – business daily news
Greystar Real Estate Partners announced on Tuesday the launch of Album, its new brand of senior housing.
Album Keller Ranch, located in Fort Worth, TX, will be the company’s first project under this new brand. The 55+ Active Adult Rental Community was developed in partnership with The Carlyle Group, according to Jackie Rhone, executive director of Greystar Active Adult Apartment Homes. The album joins Greystar’s other senior housing brands, Overture and Everleigh, Rhone added.
The development of 180 units should open its doors next spring. The setting will include a fitness center, a yoga studio, a pavilion and an outdoor recreation area including a living room, an outdoor kitchen, a heated swimming pool, a fire pit, a dog park, walking trails and a garden. community.
The senior housing community will also be part of Greystar’s main mixed-use development which includes retail and Elan Keller Ranch, a garden-style apartment community.
Other Album properties will be developed over the next two years, including in Arizona, North Carolina and Texas, according to Robin Craig, senior director of marketing at Greystar Active Adult Apartment Homes. Craig also said McKnight’s daily business as new properties Overture and Everleigh are also in development, with five to six new properties slated for development over the coming year.