New location improves brand visibility
markilux moved the location of its Australian showroom, but remained in Brookvale, a suburb of Sydney.
markilux moves its showroom to Australia
Awning manufacturer markilux has been present in Australia with its own showroom for around 13 years. And now he has moved to a new address. It is still located in Brookvale, a suburb of Sydney. But at its new location, the brand is now more visible to end customers and the company expects this to lead to more growth.
In addition to its German flagship stores, markilux also has several showrooms abroad. One is about 10 miles northeast of Sydney at Brookvale. The German brand has been established in Australia for about 13 years already. In order to advance growth “down the line”, the company moved to new premises in Brookvale.
markilux expects more walk-in customers
“The new showroom is now clearly visible from Pittwater Road, not far from where the last showroom was. This busy road connects suburban and metropolitan Sydney,” says Peer Cornelßen, international sales. The company expects the new location to generate ideal conditions for the brand to be better known as it is more easily accessible to end consumers and, above all, clearly visible. And there are more parking spaces. The company therefore expects a greater number of walk-in customers and more intensive use of the showroom, which is also used for training purposes. Measuring around 80 square meters, it is roughly the same size as the previous showroom. But now there is an additional 50 square meters of outdoor space that markilux wants to use to showcase its large-area shading products.
Showrooms are important business cards for the brand
“We have an attractive selection of swing arm awnings, our ‘classic pergola’, the 879 under glass awning, various vertical roller blinds as well as side screens which act as protection against the weather and prying eyes. And then we have, for example, our ‘pergola expanse’ which we have to exhibit outside,” says Cornelßen. After all, large sun protection systems are also in demand abroad. He explains that just recently markilux was able to complete a large project at a vineyard near Sydney and feels that Brookvale is very suitable to market products for large outdoor spaces in addition to conventional awning systems, as the area has become an attractive location for shops, restaurants and breweries over the past ten years.” In addition to qualified specialist partners, the choice of location for our showrooms is a decisive criterion for atti attract customers’ attention to our brand. That is why we will continue to invest in this important al fresco calling card for us in the future, not only at home but also abroad,” says Peer Cornelßen about the company’s goals.
For more information, visit: markilux.com
An der Alten Ziegelei 34
Telephone: +49 (0) 251-1347740
markilux stands for ‘Design Made in Germany’, innovative new products and excellent quality in the outdoor sun protection sector. Since 1972, swing arm awnings, conservatory awnings and vertical awnings have been manufactured at its factory in Emsdetten, northern Germany. The high-quality products are distributed by professional partners in Germany and abroad. Selected companies guarantee high quality standards when erecting the awnings.
This press release was published on openPR.